- Two distinctive customer-oriented designs for consumer and commercial market needs
- World’s first to feature Dolby® Home Theater surround sound across full line of new Aspire consumer notebooks
Taipei, Taiwan (Tech Messenger) -- Acer Acer introduces two distinctive notebook designs to address the separate need and expectation of consumer and commercial notebook users. With the new Aspire notebooks, Acer is the world’s first to offer Dolby® Home Theater for virtual surround sound across the full line of consumer notebooks.
“The new Aspire Gemstone notebook has a noticeably rounded and fuller shape; a bold diversion from the traditional squarish designs that focus on minimizing notebook thickness and weight,” said J.T. Wang, Chairman and CEO, Acer Inc. “As the world’s fastest growing PC vendor among the top five and leap-frogging to the No. 3 ranking, we are now in position to set the trend in notebook design with the new Aspire Gemstone,” Wang explained. The PC ranking is according to Q1 2007 preliminary data by Gartner Dataquest.
“Acer is tailoring its notebook design and functionality for consumer and commercial market needs,” added Jim Wong, President, IT Products Business Group, Acer Inc. “The Aspire brand characteristics are easy and fun, while the TravelMate focuses on dependability for the mobile user.”
Acer’s design team worked with BMW Group DesignworksUSA to study design trends, develop the concept and visualize new forms. Findings showed that three of the most important design features were color and material, branding and naming, and shape treatment.
Aspire Gemstone signature design
The Aspire characteristics are easy charm, expressive, friendly, comfortable and versatile. The intrinsic beauty of gemstones is universally valued; gems are regarded as personal treasures. Similarly, the elegant and ergonomic design of Aspire notebooks, code-named “Gemstone” inspires a personal connection between user and computer.
Contrasting color and texture
Holographic 3D finish: The cover features a shiny jet-black frame encasing a satin-finish sub-layer with the Acer logo floating above like a shimmering holographic projection. This unique feature is achieved through an advanced IMD (In-Mold Design) technique.
CeramicFinish interior: Open the cover to reveal a light gray ceramic-like interior surface – a striking contrast against the black exterior. The whole notebook is smoothly curved like a finely-cut opal and provides a very comfortable touch.
Enlightener media flow: An expressive line of Aspire’s individuality that frames the keyboard and joins the speaker grill to the Empowering Key, and to seven touch-sensitive media keys.
Enhanced multimedia
Acer MediaTouch: Seven touch-sensitive media keys make easy and quick media control with great touch feedback.
Empowering Key: Hold the sapphire jewel-like Empowering Key to enter Acer Empowering Technology’s widget mode, which displays current Empowering Technology application settings e.g. security, backup…etc., then users can adjust these settings via a few simple steps.
Dolby® Home Theater: With the new Aspire, Acer is the world’s first to offer Dolby® Home Theater for virtual surround sound across the full line of consumer notebooks, adding a whole new dimension with quality acoustics to Digital Home entertainment.
TravelMate Profile signature design
The TravelMate characteric is dependable, which includes reliable and efficient. The TravelMate is designed for business professionals who require a productive and dependable work tool, hence, “ProFile” asserts portability, protection and adaptable usability that professionals can completely count on.
Slim and sturdy cover: made of magnesium alloy, is 20 times stronger and much lighter than plastic, thereby minimizing weight and protect against drops, shock, vibration, dust, rain and everyday wear and tear.
Enhanced security: Acer BioProtect technology is a complete fingerprint recognition solution that eliminates the need to remember user ID/password, and the process of typing in these login data, and prevent wild guesses from intruders. Simply swipe your finger across the reader to turn on and login applications like msn and e-mail.
Easy access hot keys: Thoughtful grouping of hot keys and Acer Empowering Key with clear graphics makes intuitive and efficient access.
Acer Video Conference solution: Complete solution including Acer CrystalEye webcam with smart built-in angle enables productive multi-way conferencing, and Acer Xpress Bluetooth® VoIP phone.
Acer’s long-term mission is breaking the barriers between people and technology. Each design characteristic and feature of the Aspire and TravelMate has been carefully mapped out to fulfill Acer customer’s true needs, not for the sake of technology.
